Green mobility solutions for solving the negative effects of increasing urbanization
About the Challenge
According to The United Nations (UN), in 2050, more than 68 per cent of the population will live in urban areas; compared to nowadays, this number will increase by 13 per cent. The rapid urbanization process causes a number of challenges: it negatively affects citizens' lifestyles, increases the number of motor vehicles in the streets, fosters climate change (such as rising temperature, weather abnormalities and the threat of food crisis), and pollution which causes the greenhouse effect. Not to mention the latter poses a threat to the environment and the nature it strongly negatively affects human health and even causes danger to life.
The concerns about the increasing urbanization with a bunch of negative effects drive the search for more sustainable solutions in our environment that are carbon neutral, aim to reduce the pollution in urban areas and encourage environment consciously behavior of society.
One approach to reducing the negative effects (greenhouse effect, climate change) caused by urbanization is green mobility solutions. Green mobility solutions could be applied in a various area of the city in order to solve the mentioned challenges and encourage positive changes in the way people move around cities.
First, green mobility solutions could accelerate urban transformation by making urban spaces more livable, increasing the usage of shared mobility services. Second, green mobility solutions seek to decarbonize and automate mobility by raising the environmental awareness, clean and automated mobility and new (or adapted) technologies. Third, it fosters integrated mobility – improves parking places and smart infrastructure, cycling and walking activities, encourages the usage of public transport.
You will work in teams in order to:
- identify and define the target segment, key characteristics, and problems to be solved;
- identify territorial KPIs (Key Performance Indicators) to evaluate the creation of green mobility;
- ideate strategies to communicate the green mobility value proposition;
- prepare the pitch deck of your solution and pitch it for the jury of experts.
Learning offer and Expected Impact
During this challenge, students will have to develop innovative green mobility solutions in Kaunas (and other cities). The main goal is to encourage the citizens to choose a more sustainable way of moving around the city and, in this way, decrease the negative climate changes and greenhouse effects. The developed green mobility challenge should be relevant to the citizens, attractive to use and easily adaptive and scalable to other cities.
The challege will be runned Onsite in the form of an Hackaton, 16–18 September 2022.
Application deadline: 31 August 2022
Recongintion: Certificate from ECIU University, certificate from KTU Startup Space. Final prize – 1 000 EUR (before taxes). The winners (up to 5 team members) could go to Barcelona, Spain on the 17-20th of November 2022 where a final hackathon „City Challenge 2022“ will take place.