Business Strategy in the Digital Economy -121424

MODULE TYPE: SDG11
MODULE DESCRIPTION
The course is designed to help students gain the ability to understand and interpret the rationale of strategic decisions. It also provides students with the knowledge of patterns in strategy formation for start-ups with a specific focus on those in the digital economy. The course stems from the recall of basic strategy and innovation management concepts to move on and define what is a successful business models and how to perceive a sustainable business models innovation. Based on case studies and active participation of students in debates, the course sets the scene to apply a business model thinking to the analysis of firms and the design of new ventures. The course investigates platform business models and explores how platforms develop their strategies.
LEARNING OUTCOMES
The course is designed to help students gain the ability to understand and interpret the rationale of strategic decisions. It also provides students with the knowledge of patterns in strategy formation for start-ups with a specific focus on those in the digital economy. The practice and theory of making decisions is a core ability for future managers. The critical analysis of both contents and process of decision making requires mastering the basic strategic management concepts as well as understanding how innovation impacts on the ability to succeed in a fast evolving environment.
Module level:
Degree level: Master
Language: English
Study mode: Online
SDG11 Theme: Circular Economy
ECTS: 6
Semester: Spring semester
Starting date: Late February
Finishing date: Early June
Enrollment period: December 2020
The admission is currently possible for learners from ECIU partner universities. Please fill this document and send it to the admission-contact person: mobility-ssh@unitn.it