Home/Challenges/Business Analytics for a Sustainable Telecommunication Market

Business Analytics for a Sustainable Telecommunication Market

Challenge with WindTre
Industry, Innovation, and Infrastructure; Sustainable Cities and Communities


The Market
The telecommunication market is reaching saturation in terms of offered bandwidth, with new entrants who increase the sector’s competitiveness, thereby lowering prices and increasing players’ efficiency. Players hence need to find new opportunities and innovative lines of business. 

WindTre’s strategy is to increase general sustainability of its business in order to win environment-conscious consumers, and to position itself as the right partner for companies willing to contribute to the SDG goals. This will trigger a virtuous effect in the telecom market, with a shift from price competition to green competition.

WindTre has more than 24 million customers on fixed and mobile lines. It has 99.7% of 4G coverage and is the only one with 95.4% of 5G coverage. WindTre is leading the Italian mobile consumer market and it is one of the largest operators in the fixed market.

Business Analytics
The embedded micromodule of Business Analytics will give students the basis on data science and will focus on developing new insights and understanding of business performance based on data and statistical methods. Students will be able to identify new trends and business opportunities using data and stats. Real data will be then used to solve the WindTre challenge: let’s make the Telecommunication Market more sustainable!

Our challenge

Imagine the telecom market of the next 5 years and identify business opportunities to attract and retain the new generation of consumer and business customers, while making the business more sustainable and environmentally-conscious.


Since critical thinking and auto-reflection are one of the 21st Century skills and one of the most recommended capacities required by the job market (World Economic Forum, 2020), we’ll propose to students a new way of learning based on a self-directed approach and on the integration between a formative (individual and team tasks during the challenge) and a summative evaluation (final project presentation). 

Expected impact

Rethink the telecom market by identifying smart solutions to increase the overall sustainability of the business model.

Target groups

Young consumers and sustainability-conscious companies.

Expectations from students

Learn to use data to analyse and solve problems, understand the market, apply creativity to generate smart ideas, maintain a strong focus on SDG11 “Make cities and human settlements inclusive, safe, resilient and sustainable“, develop an actionable and sustainable plan.

Expectations from the Challenge Provider

Participation, interaction with students, final prize.

How to apply

You need to apply on the ECIU platform.

Application Deadline: 21st March, 2022


Please check here the updated schedule:

For the last week in Trento, dedicated activities for ECIU students will be organized, like the visit to the University of Trento and the city tour, along with challenge activities like pitch clinics, presentation fine tuning, mentor meetings and similar. The grand finale will be organized in a wonderful location in the Trento surroundings.

If you have questions regarding the travel possibilities, or participation as a professional, please contact us:

Expected Class composition: 20 students

Average workload: 1,5 hours per day, 5 days a week

Embedded micro-module: Business Analytics

Recognition: 4 ECTS, final certification